PlayPlan is a dynamic and passionate agency that designs unique experiences to connect audiences, brands and projects in physical or digital environments, whether festivals, concerts, fairs, gastronomic events or MICE. PlayPlan focuses mainly on the production, distribution and marketing of cultural products. It also stands out as a management agency, managing the careers of outstanding artists: Tanxugueiras, Caamaño&Ameixeiras or Esther Estévez; as a booking agency, organising tours and contracting renowned talents; and as a promoter of music festivals, among which the SonRías Baixas Festival, the Pasatiempo Festival and the ambitious BIGSOUND Pontevedra stand out. Specialising in these areas, PlayPlan transforms ideas into realities that make a difference.
Led by Jordi Lauren, winner of the Excellence Award at the Iberian Festivals Awards 2021, the company combines experience, innovation and passion to lead the cultural industry in Galicia and expand in Spain and Portugal.
PlayPlan is an active member of important sector associations such as A.R.T.Y. (Association of Technical Representatives of the Entertainment Industry), which includes almost all Spanish and foreign artists working in Spain; APM (Asociación de Promotores Musicales), whose members represent 80% of the country's private promoters and are responsible for national and international tours and festivals; the Academia de lana Música de España, a non-profit association created by a nucleus of artists, authors, producers, publishers, managers, promoters and others, with the primary purpose of bringing together, around it, all music professionals, and to stimulate and proclaim excellence, solidarity, talent, work and effort, as intrinsic values of the musical community, AGEM (Asociación Gallega de Empresas Musicales); AGPX (Galician Association of Cultural Managers), Fest Galicia, a brand created by the Xunta de Galicia to promote the Galician territory as a musical destination, under criteria of quality and social sustainability; o Festivals of Galicia, the only association of companies producing professional festivals that take place in Galicia. Clúster de Turismo de Galicia, a group of companies that carry out activities related to the tourism sector. FECIMO, the Federation of Traders and Industries of Morrazo; or APORFEST (Associação Portuguesa dos Festivales de Música), the most representative organisation in the field of music festivals in Portugal. These associations allow PlayPlan to be in constant contact with the sector in Galicia, Spain and Portugal.
PlayPlan is also part of the initiative ‘Companies for a society free of gender violence’ in collaboration with the Government Delegation against Gender Violence. The aim of this agreement is to promote, within the framework of the State Pact against Gender Violence, social awareness for the eradication of violence against women in all its manifestations.
PlayPlan offers a comprehensive set of services designed to cover all the needs of the cultural and events sector, standing out for its creativity, innovation and personalised approach: comprehensive event production, cultural consultancy, creativity and communication, artist management and contracting, audiovisual production, rental of materials and infrastructures and technology for events.